SAENAI is a JAPANESE word for UNUSUAL or STRANGE and expresses contemporary aesthetics through a non-binary lens. designers, jay escobara and nobu watanabe channel the spirit of the namesake with a variety of fashion-forward garments that portray a subversive view of Youth Culture and high-art influences. SAENAI was born in both NEW YORK CITY AND tokyo CREATING GARMENTS FOR ARTISTS AND MUSICIANS SINCE THE 2015 AUTUMN-WINTER DEBUT, "THE SAD AND LYING MUSICIAN." saenai is a fashion label that believes in sustainability and reducing consumerism. ITS WITH success, our ASSORTMENTs are CREATED ONLY WHEN THERE IS SOMETHING TO SAY OR noteWORTHY OF sharing our concepts.